29 January 2024

JBFE Announced as Title Sponsor for Sea to Sea

In a groundbreaking move, JBFE is set to take the helm as the official title sponsor for Sea to Sea, starting in 2024. This exciting partnership will bring about a rebranding of both Sea to Sea events, now known as Sea to Sea North powered by JBFE and Sea to Sea South powered by JBFE.

Jacques du Toit, founder of JBFE, has been a regular face at Sea to Sea for the past 8 years. Every year Jacques’s involvement has been in the form of bringing riders to the event. For 2024 he is deciding to up the ante and put his name alongside the Sea to Sea brand. Not only will JBFE be offering extra value in terms of merchandise and event experience. Jacques has included his relationship and collaboration with Raceworx at the event through his close relationship with Ockie Fourie from Raceworx. Ockie and his team will be at all the events for 2024 and assist riders with spares and any extras they need. Pre-event, riders from JHB can use Raceworx to have their bikes sent directly down to the event. All by making use of the No Hassle Package offered by organisers, Red Cherry Events.

This partnership truly holds weight and will be sure to take the Sea to Sea brand to new heights.

Established in 1998 as a Closed Corporation, JBFE initially focused on providing Civil and Mining Engineering as well as IT consulting services. Over the years, JBFE and its dedicated team have actively contributed to the Asset Management/Accounting landscape, especially in pioneering work alongside industry leaders and specialists, both locally and internationally.

Recognized as GRAP compliance and implementation specialists, JBFE places a specific emphasis on GRAP 17 (immovable assets) and all associated GRAP standards, including 16, 12, 100, 19, 21, 31 and 103.

The journey for JBFE into GRAP and legislative compliant asset management and accounting began in 2003, led by Jacques du Toit and collaboration with various organizations. Witnessing growth and evolution, JBFE CC transformed into JBFE Consulting (Pty) Ltd in 2009, focusing on specialized consulting as its core business, particularly in Integrated Asset Management and Asset Accounting.

This strategic partnership signifies the prominent presence of the JBFE logo on the Sea to Sea website and all promotional campaigns. Those present at the events can expect to see JBFE branding displayed at all water points and near the finish line. In addition, a JBFE activation inside the race village will engage participants and spectators, in an aim to enhance brand awareness and celebrate the collaboration between JBFE and Sea to Sea.

Riders will receive a branded JBFE cap inside their race pack amongst other items. Click here to read more about the Sea to Sea events powered by JBFE.


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Red Cherry Events
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Trevor WallTrevor Wall
07:52 21 Apr 23
Weekend Warrior Tru-Cape events has become are our ‘must go to stage races’ of the year.As cheap as you will ever get for a stage race experience.Day 1- nice & hard with some 'trail fun' reward coming home.Day 2 - to die for… fun fun fun - berms, jumps & fast flowing dense forest single track that don’t stop (keep them for next year please).Big shout out to the Endurade water stations - friendliest crew around. Good quality energy & electrolyte drinks & bars. Drinks are ice cold every time every year. Love the solid ‘old style food for champions’ like the bread sandwiches & bananas.Good food good trails.Can’t wait for the next one.
Leon KöttingLeon Kötting
04:56 27 Feb 23
Fantastic four days on the MTB. Made extra special by the Red Cherry Team. Thank you once again Mike and Shaun and the rest of the guys and gals for a spectacular few days.
Greg WestGreg West
17:35 26 Feb 23
This was my third PEPlett and is was the best by far. The organisation was superb. Getting Food Lovers on board was genius. The villages are well laid out & the staff kept them immaculately clean. The new sections of trail were also a big surprise. You want something challenging but not unsafe. I really enjoyed every day.You can treat this event as a serious race or, as I prefer, a fantastic ride with good friends with time to stop & take a photo or two.Mike, Sandy, Shaun & now Jacques are a class act. Definitely be back next year!
Riaan CronjeRiaan Cronje
17:12 26 Feb 23
Amazing 4x days of memories made... great structure, awesome food and drinks and beautiful race villages! Thanx Red Cherry Events!
Hilde EnslinHilde Enslin
17:12 26 Feb 23
If you want to feel special, do the 'M&G' PE Plett.Our accommodation was excellent and the routes magnificent. Best marked routes ever. You just could not go wrong. Distances and elevation very accurate. Stunning system of where you fit in at start with coloured bands. The vegetation and views made it extra special as well. I will definitely do this event again.

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