In a groundbreaking move, JBFE is set to take the helm as the official title sponsor for Sea to Sea, starting in 2024. This exciting partnership will bring about a rebranding of both Sea to Sea events, now known as Sea to Sea North powered by JBFE and Sea to Sea South powered by JBFE.

Jacques du Toit, founder of JBFE, has been a regular face at Sea to Sea for the past 8 years. Every year Jacques’s involvement has been in the form of bringing riders to the event. For 2024 he is deciding to up the ante and put his name alongside the Sea to Sea brand. Not only will JBFE be offering extra value in terms of merchandise and event experience. Jacques has included his relationship and collaboration with Raceworx at the event through his close relationship with Ockie Fourie from Raceworx. Ockie and his team will be at all the events for 2024 and assist riders with spares and any extras they need. Pre-event, riders from JHB can use Raceworx to have their bikes sent directly down to the event. All by making use of the No Hassle Package offered by organisers, Red Cherry Events.

This partnership truly holds weight and will be sure to take the Sea to Sea brand to new heights.

Established in 1998 as a Closed Corporation, JBFE initially focused on providing Civil and Mining Engineering as well as IT consulting services. Over the years, JBFE and its dedicated team have actively contributed to the Asset Management/Accounting landscape, especially in pioneering work alongside industry leaders and specialists, both locally and internationally.

Recognized as GRAP compliance and implementation specialists, JBFE places a specific emphasis on GRAP 17 (immovable assets) and all associated GRAP standards, including 16, 12, 100, 19, 21, 31 and 103.

The journey for JBFE into GRAP and legislative compliant asset management and accounting began in 2003, led by Jacques du Toit and collaboration with various organizations. Witnessing growth and evolution, JBFE CC transformed into JBFE Consulting (Pty) Ltd in 2009, focusing on specialized consulting as its core business, particularly in Integrated Asset Management and Asset Accounting.

This strategic partnership signifies the prominent presence of the JBFE logo on the Sea to Sea website and all promotional campaigns. Those present at the events can expect to see JBFE branding displayed at all water points and near the finish line. In addition, a JBFE activation inside the race village will engage participants and spectators, in an aim to enhance brand awareness and celebrate the collaboration between JBFE and Sea to Sea.

Riders will receive a branded JBFE cap inside their race pack amongst other items. Click here to read more about the Sea to Sea events powered by JBFE.

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