30 November 2023
RCE partner with Leatt South Africa for 2024 and Beyond
Leatt is a name that has become synonymous with safety in the MTB and Moto industry.
The Leatt story began in 2001 when Dr. Christopher Leatt witnessed the death of a fellow motorcycle rider the weekend after his son, Matthew, began riding.
Dr Leatt began research and development of a device almost immediately, driven by a passion to protect not only his son, but all riders from the effects of catastrophic neck injuries. His first patents were filed in 2003.
The revolutionary Leatt-Brace® was developed in Cape Town, South Africa and tested by BMW engineers at their facility in Munich, Germany, with first production units sold in late 2006. Read more about the history of Leatt by clicking here.
Roll the clock forward 20 odd years and Leatt has by all means “arrived” on the scene.
Leatt has warehouses and a distribution office in California for the North American Market as well as a worldwide network of distributors.
For 2024 Leatt South Africa will be partnering with Red Cherry Events and joining forces to offer riders access to these world-class products through event merchandise, promotions, exclusive deals, and event giveaways.
“A partnership like this makes complete sense for us, having over 8500 athletes take part in our events year after year means that everyone will now have access to cutting-edge safety gear, at a reduced rate both before, during, and after the event.
Leatt also comes with a massive following and global reach, meaning that more people from around the globe will become aware of what we are doing here in South Africa and boost tourism, which is a key driver for our economy as a whole.” Says Shaun Glover, Marketing Manager at Red Cherry Events.
For instance, during the 2024 M&G PE PLETT, Leatt will be introducing their latest in Lycra with their 6.0 MTB Endurance Bib, giving riders at the event the first chance to see and feel the product aswell as purchase it at a reduced rate.
It’s not only the cycling side where we are going to see Leatt getting involved with new products. Their all new Adventure range is soon to be released. Rallye Raid Hogsback is set for the 7th of March. Here we will have the lastest in Leatt designed Adventure Gear like the MultiTour 7.5 Stealth Adventure Jacket, an all new Addition to the Leatt offering for 2024.
So what does this mean for you as a rider/competitor?
Before every RCE event, look out for our emails coming to you from Team@redcherryevents.co.za. This will feature information about your event as well as some exlcusive dicounts on kits, tailor-made to the event you are about to experience.
For example, a typical Weekend Warrior will feature discounts on Junior gear like the Leatt Helmet MTB All Mtn 1.0 Junior tailor-made for the shredders of tomorrow. Also items for the Adults who may need some new Trail Shorts like the MTB Enduro 3.0 Trail Shorts. This will ensure you rock up to each and every event, not only looking the part but also with the latest in protective riding gear, from a South African-born and now a global industry leader.
Leatt will also be on the ground on most of the events with a wide range of gear on display and for sale. Should you forget something at home or break something between stages, Leatt will be on hand to make sure you are never without the right gear.
To learn more about Leatt, click here.
With over 5000 competitors taking on our events year-on-year.
Whether you are a hardcore motorbiker or a social weekend cyclist, we have something that will speak to you, click here to view our upcoming events.