Where it all started
Formed back in 2001, predominantly as a team-building company Red Cherry Adventures and finally changing to Red Cherry Events in 2021.
Founded by Mike Glover who brought Prince William and Prince Harry over in 2011, Mike went on to stage the Roof of Africa and various other events.
Shaun, his son joined in 2018 and began handling the marketing and media side of things. Shaun grew events like Weekend Warrior in the Western Cape and helped take M&G Investments PE PLETT to the heights its at today.
With a superb and relatively small team, we have managed to successfully host and manage 15 of our own events in 2023 as well as deliver Infrastructure to some of the biggest events in South Africa.
22
Years in Business
2
Locations
6
Employees
1
Goal
Mike Glover, founder of Red Cherry Events.

Our Story
Over the Years
2001
Formed in 2001 predominantly as a team-building company.
2004
Dirt Bike Tours Began
Dirt Bike Tour began and was the stepping stone and getting the RCE adventures to market.
2009
PE PLETT, Sea to Sea and Sea Ski came to life
3 new events came to life, adding to our growing list of events.
2010
Infrastructures Rental
We began offering our infastructure gear for rental.
2011
Prince William and Harry
We had the privilege of hosting Prince William and Harry on our tour.
2019
Launched Weekend Warrior
Our Western Cape Weekend Warrior series was launched.
2021
Name Change: Red Cherry Events
Went on to stage various events and changed our name from Red Cherry Adventures.
2021
Western Cape Office
Opened up our offiice in Cape Town, WC.
2023
Went Nationwide
RCE expanded their reach for 2023 and took 2 of our up to Gauteng in 2023.
Who we are
Meet the Team

Mike
Founder & Director

Shaun
Marketing Manager

Sonneke
Bookkeeper

Siya
Marketing Assistant

Tutu
Gear Maintenance

Cyprian
Gear Maintenance

Steve
Gear Maintenance
Gallery
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Testimonials
With over 5000 competitors taking on our events year-on-year.
Whether you are a hardcore motorbiker or a social weekend cyclist, we have something that will speak to you, click here to view our upcoming events.