Cape Town, 27 October 2026
RCE partner with Enjoy as Official Apparel Partner
Enjoy Cycling Collective is a name that has become a familiar sight in start chutes and on podiums across the country, and it is not hard to see why.
Proudly based in Cape Town, Enjoy has built its reputation as one of South Africa’s leading cycling apparel brands. Season after season, the team relentlessly refines and adapts its range to improve performance, durability, comfort and fit, so that riders can focus on the trail or the road ahead rather than on what they are wearing.
The Enjoy range covers everything from jerseys, bib shorts, jackets and gilets to trail apparel, triathlon kit, baselayers, socks and off-bike casualwear, with collections such as Climber, ProXision, Octane and Supremium. Enjoy also offers full custom and semi-custom kit for clubs, teams and events. Explore the full range by clicking here.
Having kicked off with the final events of the 2026 season and running through the full 2027 calendar, Enjoy is the Official Apparel Partner of Red Cherry Events.
As part of the partnership, Enjoy is designing and manufacturing:
- The custom riding jersey for the Otto1890 Weekend Warrior Lourensford, which riders wore earlier this month
- The official JBFE Sea to Sea jackets
- The 2027 M&G Investments PE PLETT riding jersey
- The Red Cherry Events crew kit, including crew shirts, jackets and cycling gear (bibs, jerseys and shorts)
“A partnership like this makes complete sense for us. Thousands of athletes take part in our events year after year, and every one of them deserves kit that is built for South African conditions. Enjoy shares our passion for riding and for showcasing what this country has to offer, and we can’t wait to see our riders lining up in Enjoy at every start line.
Having a homegrown brand of Enjoy’s calibre on board also means more riders, both locally and from abroad, will get to know our events and the incredible places we ride through, which is great for cycling and tourism in South Africa as a whole.” Says Siyavuya Pato at Red Cherry Events.
“Events are a critical part of the South African cycling industry and give local brands like Enjoy a unique opportunity to engage with riders over a prolonged period in a relaxed fun environment.
The Red Cherry events have been on our radar for a while. Their ethos of providing great trails in a relaxed social atmosphere ideally aligns with the Enjoy brand, and we are looking forward to a successful partnership over the next couple of years.” Says Richard at Enjoy.
So what does this mean for you as a rider?
Your event kit just got a serious upgrade. Whether it’s the custom jersey from Otto1890 Weekend Warrior Lourensford, your JBFE Sea to Sea jacket or your 2027 M&G Investments PE PLETT jersey, you can expect premium, performance-driven apparel designed and made right here in South Africa.
Before every RCE event, look out for our emails coming to you from team@redcherryevents.co.za. These will feature information about your event, including details on your Enjoy event kit.
Riding with a club, team or company? Enjoy’s custom and semi-custom kit services make it easy to have your squad looking the part at your next RCE event.
To learn more about Enjoy, click here.



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